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The Right Attitude - A Marketing Serendipity
Thomas Standen Sr.
Early in my sales career, I met a man who gave me the
following advice in the form of a hand scripted poem attached and mailed with my
monthly sales report: "There is a destiny that makes us brothers, no one goes
too far alone. Whatever you put into the lives of others comes back to your very
own". I'm fairly confident this was not original, as I know I have read it
since with proper credit given to the author.
Although this incident took place about 40 years ago, I
have successfully etched this saying into my brain and woven it into the fabric
of my life. Now, you may be thinking, "what in the world has this got to do
with marketing?" Let me tell you a story:
About three years ago I began receiving e-mails intended to
be written to a Corporation with an e-mail and web address similar to mine. In
fact, the only difference was a hyphen. At first it was an occasional e-mail
which I forwarded to the proper address. Then, the messages came at least one
each day. Although slightly annoyed, I continued to conscientiously forward to
the proper address. Then one day, this company received more inquiries for
business than I did, and I was tempted to delete the messages as fast as they
came in.
It was at this point my wife reminded me of the old saying
and also one of her favorite principals, "There was no right way, to do a wrong
thing". So, I sent my own personal message to this guy, which basically said,
"what in the world do you do - perhaps two companies with similar web addresses
could be in similar businesses?" Shortly thereafter, he called to thank me for
being kind enough to forward his messages and we talked about what sort of
business we were in.
Here's the "rest of the story". Today, this company is one
of our largest and most financially rewarding servicing clients. Recently we
teamed up for an investment seminar and we are now providing a diversity of
related services for him as well as others as a result of our association.
Bottom line here is, although you don't do something for
others as a ploy to get something in return, when you honestly and sincerely put
something of value into the lives of someone else, it will come back to you.
The timing, kind and amount are not always what you expected (or did not expect)
but this universal principal still works in very interesting and sometimes very
strange, unexpected and mysterious ways. Think about it!
COPYRIGHT 2002, 2006
by Thomas Standen Sr. - ALL RIGHTS RESERVED
This article cannot be reprinted without the
express permission of the Author – 11-06
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